Ranking Through Brand Building: Off-Page SEO
When trying to rank well on search engines, the marketing strategy needs to focus on more than on-page SEO and technical SEO. While these techniques are greatly beneficial, a website cannot rank as highly without the additional tactics from off-page SEO. What Is Off-Page SEO Off-page SEO includes any techniques that occur off the website itself. In other words, “As a simple explanation of off-page SEO, this covers any tactics that you use that don’t involve making changes to your own website or publishing content on your own site.” Off-page SEO is something a company can always be working on and improving, as they continue to create quality content through on-page SEO and increase the website’s functioning through technical SEO. The following are 13 off-page SEO techniques that work well: 1. Link Building 2. Brand Building 3. Content Marketing 4. PR 5. Local SEO 6. Social Media 7. Forums 8. Influencer Marketing 9. Events 10. Guest Posting 11. Podcasts 12. Reviews 13. C